The Extraordinary Voyage of Captain Peach With APUJAN and Ten Yamasaki

Written by: Lucy Dover (@luce_dover_)

Under the soft lights of 8 Northumberland Avenue, Apujan returned to the London Fashion Week schedule with The Extraordinary Voyage of Captain Peach: a poetic collision of fantasy, folklore, and fashion. Inspired by the Japanese fairy tale Momotaro, the collection followed a boy born from a peach on a mythic quest to face demons on a distant island. But in Apujan’s world, those demons are reimagined for the digital age and are the ghosts of anxiety, self-doubt, and endless scrolling.

Each look was a visual riddle, unravelling through delicate chiffon, sculptural knits, and jacquard fabrics that the brand developed in-house. From chiffon dresses embroidered with “seen” timestamps to ghostly motifs hidden within prints, every detail hinted at the tension between connection and isolation in an online world. “It’s all about time and fantasy,” Apujan told The Sanxtuary. “This season, we wanted to show the story of a boy facing different challenges, the last chapter of this kind of fairytale world we’ve been building.”

The show’s cinematic energy extended beyond the garments. Oversized oni masks, both playful and menacing, loomed over models like wearable sculptures, blending East Asian symbolism with contemporary surrealism. The footwear, designed in collaboration with Nike, grounded the collection in motion, pairing mythology with modern streetwear through Air Max Muse and Ava Rover silhouettes. “Just lots of Eastern elements and some ideas from the traditional Eastern costume, but combined with the Western event dress,” Apujan explained. “That’s what we designed for past few years. We always want to combine Eastern and Western, mix different cultures, ideas.”

Among the front row guests was Ten Yamasaki, member of the celebrated Japanese group Sakurazaka46, who served as the guest of honour for the evening. “I’m really inspired and looking forward to the new collection,” she said after the show, her enthusiasm mirroring the audience’s collective awe. When asked which look stood out, she smiled. “I loved everything but especially the last one with the Space Ball.”

That Space Ball look, the show’s climactic finale, captured the dreamlike duality that defines Apujan’s storytelling. A model stepped out wearing a structured gown that shimmered under the lights, the fabric rippling like starlight against the polished surface of a mirrored space helmet. It was part warrior, part voyager, a modern Momotaro ready to face the unknown. The silhouette merged futuristic form with folkloric essence, embodying Apujan’s signature tension between technology and tradition, myth and modernity.

When asked about her experience at London Fashion Week, Ten added, “Everyone in the England is really simple with their fashion. So I love it. And, of course, for the Apujan’s designs, everyone should know, he paid a paved of the efforts, so should equally enjoy the British London fashion show as well.”

As for what comes next, Apujan hinted at a new direction. “Maybe we will start to speak another story about the fairy tale and folk tales, and we, maybe we want to try different kinds of knitwear for next seasons,” he said. “During this summer, we will focus on getting touch to more buyers and explore to more different kinds of opportunity. For past few years, we always co worke with different brands, for example, McDonald's and Samsung. We designed visual design and uniform so I think during that time, we got more different kinds of inspiration, and we learn a lot from different people in different brand. We want to let that elements combined and back to our our brand, our labels, and we can create some different kinds of clothes.”

All Images courtesy of Black PR

With The Extraordinary Voyage of Captain Peach, Apujan once again proved his ability to merge myth and modernity into garments that speak beyond borders.